by Ruben | Dec 29, 2024 | Lastest Posts
What if I told you there were ๐ฐ๐ผ๐บ๐บ๐ผ๐ป๐ฎ๐น๐ถ๐๐ถ๐ฒ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐๐ต๐ฟ๐ถ๐๐๐บ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐ฎ๐ฑ๐ฒ ๐ฆ๐ต๐ผ๐๐? You probably would tell me “what the heck man?” ๐ค Well, stay with me for a minute; I’ll explain… ๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐ฒ๐๐ฒ๐ฟ ๐๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ต๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ด๐ผ ๐๐ผ ๐๐ฟ๐ฎ๐ฑ๐ฒ ๐๐ต๐ผ๐๐? I mean, why...
by Ruben | Dec 29, 2024 | conventions
The difference between a fair and a trade show, and why it matters for your business. ๐ก๐ค While the terms “fair” and “trade show” are often used interchangeably, they encapsulate unique characteristics that differentiate one from the other....
by Ruben | Dec 29, 2024 | conventions
(updated 2024-12-29) โMirror, mirror on the wall, who is the fairest of them all?โ ๐โจ In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking “Because I’m worth it!”...
by Ruben | Feb 13, 2024 | birds view
Did you know neurosciences apply to trade shows (and valentine’s day tomorrow)? ๐ Cognitive biases, for example, are fascinating. ๐ค For those of you who haven’t heard of them, it’s all these pitfalls our brains fall into. ๐ซจ๐ง We are, for the most...
by Ruben | Jan 3, 2024 | Lastest Posts
As weโre heading towards Xmas (and the CES), I thought of an analogy you might like. How do trade shows sell themselves? Like a Xmas market. Let me explain the analogy. If you take a few steps back, or take a birds eye view of a convention hall, youโll see a trade...
