3 STEPS METHODOLOGY TO MASTER TRADE SHOWS
Stop wasting time on trade shows and improve your return on investment
1. Create a trade show strategy
Unless you plan to come as you are, like you go to Mcdonald’s, you’ll need a strategy based on your business development goals.
We’ll help you to create one, and yes you will have KPIs, objectives and results to show to your next company’s meeting.
2. Prepare your team to execute
We’ll train your team so they’ll know what’s expected of them and how to reach their objectives. Yes, that will create a positive dynamics in your company. And marketing and sales will even be best friends.
3. Boost your team on trade shows
Not everyone is suited for a trade show fast pace, highly competitive environment. But the good news is that we have people suited for this. They can join your team for a day or for the show.
1. PLAN YOUR TRADE SHOWS OR DON’T GO
Trade shows are the business development channel with the best cost/efficiency ratio, unless…
Unless you have no preparation nor follow ups. Unless you lack objectives and performance indicators. Unless your team is not the right one and/or is sent to the show to improvise something, or meet with clients, or whatever, who’s managing the show anyway?
With us you will be ready to generate leads and close deals, because we will help you:
- Assess your previous trade shows results to detect potentials flaws and improvements
- Evaluate your trade show performance indicators (KPIs) and implement trade shows uniquely designed KPIs
- Evaluate your marketing and its adaptation to the trade show environment
- Evaluate your sales techniques and strategy and their adaptation to the trade show environment
- Recommend improvements to be made to improve your trade shows performance
2. TRAIN YOUR TEAM TO EXECUTE YOUR PLAN
Like with football, trade show success is based on YOUR TEAM.
And no you don’t sell on a trade show like you would sell everyday.
Look around, your competitors are literally a few steps away, and you have a few seconds to catch the attention of a visitor.
These two parameters only change the game you will be playing on trade shows.
Our training program will help you
- overhaul and adapt your marketing for a better trade show performance
- overhaul and adapt your sales techniques for a better trade show performance
- Train your teams in the best “approach and engage” techniques
- Coach your teams on D-day (on your booth, after the training) to ensure their best performance
3. BOOST YOUR PERFORMANCE WITH TRADE SHOW PROFESSIONALS
Your team lacks the motivation or the skills to knock out the competition by putting out a great show?
Get help with our trade show professionals that will ensure your booth is engaging, leads get qualified, and your team saves it energy for closing.
THEY WALKED THE WALK, AND NOW THEY TALK THE TALK
I learned a lot about the methods to use on a trade show and i think a lot can also be used for prospecting in general.
Géraldine Quet
North west sales associate, Apimab Laboratoires
A very nice surprise
“This training was a very nice surprise with Professor Ruben, pedagogue, dynamic and sympathetic. I highly recommend it!”
Camille Soutarson
Field sales manager for France, Absolution