CONVENTION STRATEGY AUDIT
LEARN TO USE TRADE SHOW KPIs
IMPROVE YOUR TRADE SHOW STRATEGIES
AVOID COSTLY MISTAKES
YOU CAN BELIEVE YOU’RE DOING GOOD OR MAKE SURE YOU ARE
A talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients
“I can say that without Ruben and his methodology, our participation in a major technology fair, Viva Technology, would not have been such a success. He is a talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients.β
StΓ©phane Cobo
Corporate Innovation Manager, RATP Group
TRADE SHOWS ARE UNPROFITABLE
- You feel shows are an unavoidable cost (your competitors are going)
- You have no trade show KPIs
- Your teams are disengaged
BEFORE
AFTER
TRADE SHOWS ARE A LUCRATIVE INVESTMENT
- You can meet an incredible amount of prospects in a short time if organized properly
- You don’t have to spend thousands on booth design, swags or gadgets
- You can leverage trade shows for the year marketing and sales cycle, including your digital business development
MAIN IDEA
Understand what makes successful trade shows and how to run yours
WHAT YOU WILL SEE
Trade show KPIs and strategies to attract visitors and sell efficiently
WHAT YOU WILL NOT SEE
How to make visitors stop on your booth
WHAT'S THE PROGRAM?
CONSULTANCY GOAL - EXPECTED RESULTS
At the end of this consultation, you will have:
- Had a full check-up of your conventions, trade show and expos strategy
- Understand what convention metrics are and if you have good ones
- Learned what the biggest mistakes of exhibitors are and how to avoid them
- Learned the details of trade show marketing and why it’s different from other channels
- Learned what kind of team to take to a trade show
- Learned what trade show KPIs are and how to use them
- Learned how to measure the hidden costs of trade shows and their ROI
- Learned the principles of a good booth location
- Understood how to boost traffic to your booth
- Learned the most important principle when it comes to booth design
- Learned the most effective way to ensure efficient follow-ups
BONUS
βοΈ A checklist of all the materials you will need to run a smooth show
π Guidelines for behavior to follow on your booth as “rules of conduct” to perform better
π¦ A checklist to analyze the quality of your booth design
π A 30-second “pitch” answer to the most common question visitors ask: “What do you do?”
PRACTICAL INFORMATION
- Participant profile
- Number of participants
- Accessibility
- Cost
- Potential fundings
- Duration
- Program adaptation
- Next session available
- Best time to participate
- Location
This training is for you if you are:
- A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
- Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
- Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show.
Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.
If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.
- 1430β¬ excl. VAT
This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled). We will also invoice 500β¬ excl. tax for handling the time-consuming administrative part that falls upon us.
16 hours. Can be spread over 3 days or 3 half days + 2 hours on site.
Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.
This training takes place throughout the year depending on registrations.
Preparing for a trade show can’t be done “last minute”. Therefore, we request that participants take the training at least 3 months before their next show to ensure the advertised results.
In person, at your office, plus on site the day of your next trade show. Upon request, the training can be done online, on Zoom, with the exception of part 4, which is mandatory on site and in person.
READY FOR THE NEXT STEP?
Whether you are ready to jump on board,Β have questions or doubts, or want to try us out before you commit, we've got you covered.
Select one of the choices on the form and we will do everything to satisfy your needs.
