UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
Latest Posts
If you’re a first time exhibitor start here
When is a good time to book a show?
(AI free post) Knock, knock, whoโs there? Time. What? Yeah time. Itโs March (or whatever month you're reading this post). Arenโt you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you're reading this...
Nothing is more powerful than a convention registration whose time has come.
(AI-free post) For those of you who have invested in stocks you probablyโve heard the sentence (from Keith Banks) โitโs not so much about timing the market as time in the marketโ ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
The effect large shows have on participants
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that youโll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
If you’re an experienced exhibitor this is for you
Trade shows are like Discotheques
(AI-free post) As itโs time to take a summer break for most of us, I leave you at your vacations with a little observation to be made that will help you understand the dynamics at stakes on trade shows for when the fall/winter season will begin. When quantity AND...
Trade show budgeting is like government budgeting
(AI-free post) Did you know trade show budgeting is like government budgeting? Yes, (unfortunately) Iโm serious. Allow me a little anecdote before I head for the matter. The need to distinguish investments from expenses A few years ago, I was attending a meeting at...
To SWAG or not to SWAG that is the question! ๐๐ถ๏ธ
(AI-free post) So, my exhibiting friends, whatโs it gonna be this time? A stress ball? Some pens? USB cables maybe? What colors? What a dilemma right? Or maybe not. Do you know how these goodies are called? SWAGS. Giveaways are called swags for a reason Do I mean...
Other Posts
The benefits of conventions, captured by movies and tv shows
Time for fun. If you're like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad encounters...
Do the best salespeople look like salespeople?
(AI-free post) I was recently talking about world fortunes, when my counterpart made the remark that there are buoyant and discreet billionaires. And it echoed to a few of the reasons why I say that the best salespeople donโt look like salespeople. And this is true on...
Why are exhibitors less professionals than they used to be?
(AI-free post) Ever wondered why are exhibitors less professional than they used to? If youโve heard Simon Sinek speak, you might have picked up the moment when he said in a โnormalโ world there would be no need for a guy like him and what he has to talk about (the...
What’s a trade show expert? Ask Mary Condo
(AI-free post) If you've ever come across Mary Condoโs book, do you remember your first reaction? Seriously? Is this is a profession? Helping reorganize a home? (for the fans of Seinfeld like me you know it was a job since the episode The Virgin) Well... when I say...
Commonalities between Christmas and Trade Shows
What if I told you there were ๐ฐ๐ผ๐บ๐บ๐ผ๐ป๐ฎ๐น๐ถ๐๐ถ๐ฒ๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฒ๐ป ๐๐๐ต๐ฟ๐ถ๐๐๐บ๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐ฎ๐ฑ๐ฒ ๐ฆ๐ต๐ผ๐๐? You probably would tell me "what the heck man?" ๐ค Well, stay with me for a minute; I'll explain... ๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐ฒ๐๐ฒ๐ฟ ๐๐ผ๐ป๐ฑ๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ต๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ด๐ผ ๐๐ผ ๐๐ฟ๐ฎ๐ฑ๐ฒ ๐๐ต๐ผ๐๐? I mean, why not stay at the office...
Difference between a show and a fair
The difference between a fair and a trade show, and why it matters for your business. ๐ก๐ค While the terms "fair" and "trade show" are often used interchangeably, they encapsulate unique characteristics that differentiate one from the other. Let's look at their...
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