UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
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If you’re a first time exhibitor start here
Trade show giveaways are costing you the conversations you came for
Almost every exhibitor orders giveaways before the show. Very few ask who exactly they are attracting with them. The answer changes everything about your booth strategy.
When is a good time to book a show?
(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you’re reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re reading this…
Nothing is more powerful than a convention registration whose time has come.
(AI-free post) For those of you who have invested in stocks you probably’ve heard the sentence (from Keith Banks) “it’s not so much about timing the market as time in the market” ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we…
PreviousPosts
How to Attract the Right Visitors to Your Trade Show Booth
Getting the wrong visitors wastes your team’s energy. Here is how to attract the exact profile of visitor you want to your booth, before and during the show.
Your trade show marketing feels right. So why does it fail?
You know the sentence: when you have a hammer, all problems look like nails? On shows most exhibitors think they are here for visibility. And so they spend their time and money trying to fix their visibility. They spend weeks obsessing over the banner, the lighting,…
How to get more visitors to your booth
Every visitor on a show strolls. With a T. Yes, it sounds like scrolls, with an R. Because it’s the same principle. They wonder, until they find something. The stroll stops somewhere. Just like the scroll stops somewhere on TikTok or Instagram. Now the important…
Why visitors walk past your booth without stopping
Everr heard this sentence: failure to plan is to plan to fail? With shows, it’s the same, and you, perhaps, know about it. That’s why this year, you prepared E.V.E.R.Y.T.H.I.N.G.The stand, the team, the products displayed. You know you are at the right show, and on…
Sales techniques: why the room still doesn’t ignite.
You know that telemarketing call that makes you cringe before they even finish the first sentence? What if I tell you that the script isn’t the problem? The lack of conviction is. The person calling you does not believe what they are saying, and you feel it through…
What is the MAGIC Exhibiting Formula?
What is the M.A.G.I.C. Exhibiting® Formula? The M.A.G.I.C. Exhibiting® Formula is a trademarked five-step framework created by trade show trainer Ruben Uzan. It helps CEOs, marketing directors and event managers turn any trade show into a profitable lead source, …