by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
One of my favorite movie is rocky 5. No kidding. What’s the connection with trade show? Wait, i’ll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
by Ruben | Jan 4, 2025 | first time exhibitor
(AI-free post) So you’re considering exhibiting for the first time? Lucky you. The dopamine from the expectation of a high return on investment is like no other (except for bitcoin). But beware, it’s the same dopamine that tricks you in casinos. So here’s my two cents...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) So, you’ve finally made up your mind, you’re going to this next show because you don’t want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your country’s trade show...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
by Ruben | Dec 31, 2024 | birds view
(AI-Free post) Now back to 2025. Did you know NYE’s party and trade shows have a lot in common? Let me demonstrate it to you. Let’s say you’re a startup, you’re not at the CES and you’re dreaming of making it in the US? If you match the description above you must be...
