by Ruben | May 5, 2026 | Booth & Marketing, First Time Exhibitor, Follow-Up & ROI, Show Flow Selling, Show Management, Show Selection & Strategy
Have you ever come home from a trade show and realized you could not explain if it was actually successful? You invested the budget, the time, your team was invested too. But these three days cost you more than your last three sales trips combined abroad and yet you...
by Ruben | Jan 17, 2025 | First Time Exhibitor
Time for fun. If you’re like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad...
by Ruben | Jan 4, 2025 | Show Selection & Strategy
(AI free post) Recession… Touchy subject, right? No business owner wants to hear this world, but as the sun is not always shinning, there are times in business when the lights can turn red. In which case, what to do with your trade shows intentions? (for budget...
by Ruben | Jan 4, 2025 | Show Flow Selling
I was recently talking about world fortunes, when my counterpart made the remark that there are buoyant and discreet billionaires. And it echoed to a few of the reasons why I say that the best salespeople don’t look like salespeople. And this is true on trade shows as...
