EXHIBITION PERFORMANCE ONLINE MASTERCLASS - FOR EXHIBITORS ONLY
Turn conventions cacophony into a business symphony
How to own the hall, attract the right leads, and actually enjoy the Show
22ND OF JULY 2025 – 12.30 Central European Time (Paris, Rome, Berlin)
OR
05TH OF AUGUST 2025 – 12.30 Central European Time (Paris, Rome, Berlin)
Let's Be Honest
Trade shows are a wild mix of opportunity, awkwardness, and “why did I agree to pay for this?”.
It’s unfortunate, but nothing abnormal.
It simply is the nature of shows.
They generate hope and excitement, but also confusion and disillusion (not to say business hangover).
You? You’re about to do it smarter. Read on.
Snatch Your Spot (Before Your Competition Does)
Discover how to make every handshake, chat, and follow-up count—without losing your time, your cool or torching your marketing budget. Soon the other booths will be taking notes on you with their free pens and visitors will be lining up like you’re giving away bitcoins.
What You’ll Learn in this Live Masterclass
1
The process trade show pros follow
No more winging it and hoping for the best. If chefs have recipes for their restaurant success, so will you, with our trade show success formula.
2
How to Conquer the Pre-Show Panic
No more “who was supposed to take care of this again?”. You’ll walk in with a plan so good, you’ll have time to grab a coffee before the doors open.
3
How to Become the Booth Everyone Remembers
Learn what it takes to stand out (even if your booth is tiny) and attract the right people with charm, wit, and a little strategy magic.
4
How to Turn Your Team into Trade Show Legends
Learn to turn even the shyest staff into confident, approachable brand ambassadors—no acting classes required, actually that’s a lie, acting class is part of the show.
5
How to Master the Art of Genuine Connection
Forget the cheesy pitches—discover how to have real conversations that makes visitors want to do business with you and turn every encounter into a business opportunity.
Dodge the "I'll do it later" Syndrome
If you ever had an “if only I knew then what I know now” moment, you know regrets are for people who skip webinars, so join us and get the trade show secrets you wish you’d known last year. If you walk away thinking, “Wow, that was time well spent,” we’ll accept your thank-you dance, testimonial, or both.
Sound Familiar? You’re in the Right Place If…
- You want to walk into every event with a game plan (not just a prayer)
- You’re ready to be the booth people talk about (for good reasons)
- You want your leads to be more than just a pile of business cards collecting dust
- You want your team to feel proud, not panicked or bored
- You dream of trade shows that boost your brand, your business, and your mood
Because ROI Doesn’t Happen by Accident
Get the proven tactics, checklists, and shortcuts to make your next trade show actually pay off plus insider tips your competitors wish they had.
Why Is This Free?
Here’s the deal:
Once you see how much better it can be with our method, you might want to work with me further and join the tribe of the best exhibitors in the world.
Now, there’s no obligation to buy anything. Show up, take notes and thank me (or ghost me, your karma).
If you take action on what you learn, you’ll help me revive an old dream: making business both efficient and fun again. After all, isn’t that what every visitor really wants?
Between us, trade shows should be a launchpad for a business, not a small fortune for a rental in a hangar and a bore for visitors.
About Your Host
Ruben Uzan
Exhibition Performance Coach
10 years (and counting) in the booth trenches from Las Vegas to Helsinki, helping companies turn trade show stress into measurable wins.
I’ve seen every mistake—and a lot of I-want-this-kind-of-success-too.
My mission? Save you time, money and boost your reputation at work.
My secret? A blend anthropology, psychology, strategy (sorry, no astrology) and a healthy dose of humor to make human connection the star of your show.
What Our Attendees Say
“Ruben Uzan’s masterclass was a game-changer in how we approached our preparation for shows. His guidance gave us a clear structure to align as a team and confidently present our ideas.
He helped us focus on authentic engagement—learning how to connect with the right people, spark meaningful conversations, and communicate our message.
We’re heading into our next show feeling much more prepared. For anyone attending a exhibiting in events, I highly recommend speaking with Ruben beforehand—his insights can truly elevate your impact and structure your approach.”
“It was a real pleasure to take part in Ruben’s training. His session was insightful, engaging, and full of practical takeaways. Ruben shared excellent pointers on how to make the most out of an exhibition, using real-world examples of what can go wrong — and more importantly, what it looks like when things go right.
His ability to combine strategic advice with hands-on tips made the session both valuable and enjoyable.
I would gladly recommend Ruben to anyone preparing for high-impact events.”
“In just one hour, Ruben shared insights, strategies, and practical tips that would have taken me years to learn through experience alone. His approach was clear, engaging, and incredibly effective. He not only helped us understand how to navigate our next show strategically but also inspired us to approach the event with confidence and purpose.
Ruben exceeded all expectations. If you’re looking for a coach who can unlock real value in a short amount of time and empower people to make the most of high-impact opportunities, I highly recommend him.
Thank you, Ruben”
“Super Masterclass on the art optimizing one’s presence at trade shows. Lots of good advice and behavioral psychology to implement asap. Thanks Ruben 🙏”
“”
“Ruben Uzan is a true event expert—professional, insightful, and incredibly knowledgeable. His masterclass was packed with invaluable tips and behind-the-scenes know-how that will help us make the most of our time at the fair. Thanks, Ruben!”
“I genuinely walked away inspired. Ruben has a real gift for turning what can feel like overwhelming trade show logistics into clear, achievable steps that actually deliver results.
Thanks to Ruben, I feel much more confident about how to make our presence at VivaTech truly count. Highly recommend his sessions to anyone looking to up their game at exhibitions!”
“Ruben, your workshop was incredibly valuable!
Your guidance and expertise provided us with the necessary tools to navigate and excel in such a dynamic environment. Thank you for sharing your insights and preparing us for success.
We’re ready to make the most of our next show, thanks to you!”
22ND OF JULY 2025 – 12.30 Central European Time (Paris, Rome, Berlin)
OR
05TH OF AUGUST 2025 – 12.30 Central European Time (Paris, Rome, Berlin)
Last Call to Make Your Next Convention Your Best (and Most Fun) Yet
We limit the attendance to 20 to keep the atmosphere first class. So grab your boarding pass, fasten your seat belt and get ready to take notes.
I promise: after this, your shows strategy will be on cloud 9, leaving your competition to fight for armrests in coach.