Here to help you boost your trade show ROI
More than trade show consulting. Trade show success implementation.
Most companies spend thousands on their booth, their giveaways, and their display, then come home with a stack of business cards and no real pipeline. Profitable Conventions exist to fix that, using the M.A.G.I.C. Exhibiting™ Formula, a field-tested system built specifically for trade show selling.
The method is field-tested on real show floors
- Every technique taught has been used on an actual booth, with Ruben on the floor or coaching from the sidelines.
- If something does not hold up on a real show, it does not make it into the training.
On the floor coaching
- Sessions are built on real psychology and behavior science, not slide decks read out loud.
- Teams remember what they learn because the training is lived through real world exercise, with an extra on the floor coaching available.
Experience across continents, focused on your show
- Ruben trains clients spanning five continents.
- What works on a show floor in Toronto and what works on a show floor in Paris are not the same. The training accounts for the difference.
Support on the floor and between shows
- Coaching happens on site during your show and through ongoing support between shows.
- Digital tools back up the in-person work. They do not replace it.
Everything is built around improving your ROI
- The method and how we deliver it is designed to move one number: the return on investsment of your next show.
- Your success is our success, and our reputation, we want to keep our 5 stars
Meet the trainer
Profitable Conventions also works with a network of freelance show floor greeters. Every single one of them is trained by Ruben. They learn the content of the M.A.G.I.C. Exhibiting Formula, and they train to be experts at the T.R.A.N.S.F.O.R.M. Path™. The same method used to train our client's exhibition teams, so the energy on your booth stays consistent whether it is your team or our staff.
Meet the trainer
Ruben Uzan built the M.A.G.I.C. Exhibiting™ Formula after years working with clients spanning five continents. He has a deep understanding of the psychology behind sales encounters on a trade show floor: what makes a visitor stop, what makes them buy, and what makes a team forget everything they rehearsed the moment a real prospect walks up. He teaches marketing and communication at the Sorbonne.