by Ruben | May 5, 2026 | Lastest Posts
What is the M.A.G.I.C. Exhibiting® Formula? The M.A.G.I.C. Exhibiting® Formula is a trademarked five-step framework created by trade show trainer Ruben Uzan. It helps CEOs, marketing directors and event managers turn any trade show into a profitable lead source, ...
by Ruben | Jan 17, 2025 | Lastest Posts, movies
Time for fun. If you’re like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad...
by Ruben | Jan 4, 2025 | economics
(AI free post) Recession… Touchy subject, right? No business owner wants to hear this world, but as the sun is not always shinning, there are times in business when the lights can turn red. In which case, what to do with your trade shows intentions? (for budget...
by Ruben | Jan 4, 2025 | seasonned exhibitors
(AI-free post) As it’s time to take a summer break for most of us, I leave you at your vacations with a little observation to be made that will help you understand the dynamics at stakes on trade shows for when the fall/winter season will begin. When quantity AND...
