IMPROVE YOUR TRADE SHOWS MARKETING



BECOME A WORLD CLASS EXHIBITOR



TRIPLE YOUR RESULTS



SAVE 20% OF SHOW BUDGET

PARTICIPATION SATISFACTION

%

a talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients

“I can say that without Ruben and his methodology, our participation in a major technology fair, Viva Technology, would not have been such a success. He is a talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients.”

Stéphane Cobo

Corporate Innovation Manager, RATP Group

TRADE SHOWS ARE NOT LUCRATIVE

Your team struggles to get the attention of the right visitors
You lose time with the wrong visitors
Your ROI is disapointing

BEFORE

AFTER

TRADE SHOWS ARE A GOLD MINE

You meet an incredible amount of prospects in a short time
You easily convert them to customers
Trade shows become your best lead generation tool



MAIN IDEA

Master the psychological dynamics of trade shows to stand out from the competition



WHAT YOU WILL SEE

Trade show KPIs and techniques to attract visitors and sell efficiently

s

WHAT YOU WILL NOT SEE

How to book the best caterer for your booth

WHAT'S THE PROGRAM?

TRAINING GOAL - EXPECTED RESULTS

At the end of this training, participants will know how to:

Analyze and evaluate past and future trade shows for their company
Avoid the costly mistakes that most exhibitors make
Understand how to improve their ROI and the image of their company at trade shows, regardless of their sector
Adapt to psychological and consumption dynamics at trade shows
Use trade show KPIs to set goals and achieve them
Choose the best locations for their booth
Organize their booth to maximize its efficiency and impact in terms of image and marketing
Understand what an effective message at trade shows is and how to create one for their company
Make the best choices to create traffic to their booth
Build an effective team to maximize the contacts and performance of their team
Make contact quickly and elegantly with visitors and quickly identify leads among them
Propose and ensure an attractive and effective follow-up to identified leads
Master speed sales interviews and improve their sales techniques

1. Welcome to the arena: psychological dynamics, pitfalls, and KPIs (4h)

Scenario: the dynamics at work at trade shows
Advantages and disadvantages of trade shows:

The proof in figures: why prepare for trade shows
Perception bias: why the majority of exhibitors get their goals wrong

International Hall of Fail: the mistakes the majority of exhibitors make
What is the role of marketing at a trade show?
What is the real role of the sales force at a trade show?
Renew your practice:

How to improve your trade show strategy
How to improve your ROI: introduction to exhibition KPIs

[COVID-19] Virtual or real trade show? What are the advantages and disadvantages of each?

2. How to Adapt Your Marketing to the Trade Show Environment (4h)

Analysis of your current marketing strategy
Review of your targets and their needs
Review of your positioning and your competitors
What is effective trade show marketing?
- Creation of effective and calibrated messages for trade shows
- Fundamentals of stand design: be seen, be attractive, and use space efficiently
- Documentation and goodies: should you bring some or not – and for what purpose?
- On-stand promotional activities: which ones to choose and why?

PRE-REGISTER

BONUS

✔️ A checklist of all the materials you will need to run a smooth show

📝 Guidelines for behavior to follow on your booth as “rules of conduct” to perform better

🚦 A checklist to analyze the quality of your booth design

📝 A 30-second “pitch” answer to the most common question visitors ask: “What do you do?”

PRACTICAL INFORMATION

This training is for you if you are:

A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show.

Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.

If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

Individual: 997€ excl. VAT
Company (12 participants max): 4997€ excl. tax

This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled). We will also invoice 500€ excl. tax for handling the time-consuming administrative part that falls upon us.

16 hours. Can be spread over 3 days or 3 half days + 2 hours on site.

Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

This training takes place throughout the year depending on registrations.

Preparing for a trade show can’t be done “last minute”. Therefore, we request that participants take the training at least 3 months before their next show to ensure the advertised results.

In person, at your office, plus on site the day of your next trade show. Upon request, the training can be done online, on Zoom, with the exception of part 4, which is mandatory on site and in person.