by Ruben | Jan 4, 2025 | Show Selection & Strategy
(AI-free post) For those of you who have invested in stocks you probably’ve heard the sentence (from Keith Banks) “it’s not so much about timing the market as time in the market” ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
by Ruben | Jan 4, 2025 | First Time Exhibitor
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that you’ll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
by Ruben | Jan 4, 2025 | First Time Exhibitor
One of my favorite movie is rocky 5. No kidding. What’s the connection with trade show? Wait, i’ll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
by Ruben | Jan 4, 2025 | First Time Exhibitor
(AI-free post) So you’re considering exhibiting for the first time? Lucky you. The dopamine from the expectation of a high return on investment is like no other (except for bitcoin). But beware, it’s the same dopamine that tricks you in casinos. So here’s my two cents...
by Ruben | Jan 4, 2025 | First Time Exhibitor
(AI-free post) So, you’ve finally made up your mind, you’re going to this next show because you don’t want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your country’s trade show...
