by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) So, youâve finally made up your mind, youâre going to this next show because you donât want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your countryâs trade show...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
by Ruben | Dec 31, 2024 | birds view
(AI-Free post) Now back to 2025. Did you know NYEâs party and trade shows have a lot in common? Let me demonstrate it to you. Letâs say youâre a startup, youâre not at the CES and youâre dreaming of making it in the US? If you match the description above you must be...
by Ruben | Dec 29, 2024 | birds view
Did you know most of the old advice we give is actually given to avoid cognitive biases? đ¤ Let me give you an example. Ever been heartbroken? đ...
by Ruben | Dec 29, 2024 | birds view
If you decide to study cognitive biases, you’ll see they are literally EVERYWHERE. đ They affect the way we act, consume information, forge our opinions, and of course, the way we run our trade shows. If you’ve been a consultant or a trainer for a while,...
