by Ruben | Dec 29, 2024 | birds view
Did you know most of the old advice we give is actually given to avoid cognitive biases? 🤔 Let me give you an example. Ever been heartbroken? 💔...
by Ruben | Dec 29, 2024 | birds view
If you decide to study cognitive biases, you’ll see they are literally EVERYWHERE. 🌍 They affect the way we act, consume information, forge our opinions, and of course, the way we run our trade shows. If you’ve been a consultant or a trainer for a while,...
by Ruben | Dec 29, 2024 | Lastest Posts
What if I told you there were 𝗰𝗼𝗺𝗺𝗼𝗻𝗮𝗹𝗶𝘁𝗶𝗲𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 🎄𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗮𝗻𝗱 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄𝘀? You probably would tell me “what the heck man?” 🤔 Well, stay with me for a minute; I’ll explain… 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗴𝗼 𝘁𝗼 𝘁𝗿𝗮𝗱𝗲 𝘀𝗵𝗼𝘄𝘀? I mean, why...
by Ruben | Dec 29, 2024 | conventions
The difference between a fair and a trade show, and why it matters for your business. 🎡🤝 While the terms “fair” and “trade show” are often used interchangeably, they encapsulate unique characteristics that differentiate one from the other....
by Ruben | Dec 29, 2024 | conventions
(updated 2024-12-29) “Mirror, mirror on the wall, who is the fairest of them all?” 💄✨ In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking “Because I’m worth it!”...
