by Ruben | Dec 29, 2024 | birds view
Did you know most of the old advice we give is actually given to avoid cognitive biases? 🤔 Let me give you an example. Ever been heartbroken? 💔...
by Ruben | Dec 29, 2024 | birds view
If you decide to study cognitive biases, you’ll see they are literally EVERYWHERE. 🌍 They affect the way we act, consume information, forge our opinions, and of course, the way we run our trade shows. If you’ve been a consultant or a trainer for a while,...
by Ruben | Dec 29, 2024 | Lastest Posts
The difference between a fair and a trade show, and why it matters for your business. 🎡🤝 While the terms “fair” and “trade show” are often used interchangeably, they encapsulate unique characteristics that differentiate one from the other....
by Ruben | Dec 29, 2024 | Lastest Posts
(updated 2024-12-29) “Mirror, mirror on the wall, who is the fairest of them all?” 💄✨ In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking “Because I’m worth it!”...
by Ruben | Feb 13, 2024 | birds view
Did you know neurosciences apply to trade shows (and valentine’s day tomorrow)? 🌐 Cognitive biases, for example, are fascinating. 🤓 For those of you who haven’t heard of them, it’s all these pitfalls our brains fall into. 🫨🧠 We are, for the most...
