by Ruben | Jan 4, 2025 | Lastest Posts
(AI-free post) Ever wondered why are exhibitors less professional than they used to? If you’ve heard Simon Sinek speak, you might have picked up the moment when he said in a “normal” world there would be no need for a guy like him and what he has to talk about (the...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you’re reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re...
by Ruben | Jan 4, 2025 | Lastest Posts
(AI-free post) If you’ve ever come across Mary Condo’s book, do you remember your first reaction? Seriously? Is this is a profession? Helping reorganize a home? (for the fans of Seinfeld like me you know it was a job since the episode The Virgin) Well…...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI-free post) For those of you who have invested in stocks you probably’ve heard the sentence (from Keith Banks) “it’s not so much about timing the market as time in the market” ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that you’ll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
