Recession and trade show, to go or not go?

Recession and trade show, to go or not go?

(AI free post) Recession… Touchy subject, right? No business owner wants to hear this world, but as the sun is not always shinning, there are times in business when the lights can turn red. In which case, what to do with your trade shows intentions? (for budget...
Trade shows are like Discotheques

Trade shows are like Discotheques

(AI-free post) As it’s time to take a summer break for most of us, I leave you at your vacations with a little observation to be made that will help you understand the dynamics at stakes on trade shows for when the fall/winter season will begin. When quantity AND...
Do the best salespeople look like salespeople?

Do the best salespeople look like salespeople?

(AI-free post) I was recently talking about world fortunes, when my counterpart made the remark that there are buoyant and discreet billionaires. And it echoed to a few of the reasons why I say that the best salespeople don’t look like salespeople. And this is true on...