by Ruben | Jun 9, 2026 | Follow-Up & ROI
Have you ever had a great show? One where you also did a good follow-up. You sent the message within 48 hours. You referenced the conversation. You did everything the articles on the internet with their (7 best follow ups for trade shows) told you to do.Yet, they...
by Ruben | Jun 8, 2026 | Show Flow Selling
Have you ever been to a party, a wedding, a nightclub, and waited till the party was over? You know when the lights turn on, or when the wedding crew comes back to undress the tables and pile up the chairs? How does it feel? Awkward right? Because this is the moment...
by Ruben | Jun 8, 2026 | Show Selection & Strategy
Every year, thousands of companies sign up for trade shows for the wrong reasons. A competitor is going, so they go too. Or they raised millions, are in hyper scale so they go to every show they can. Or the sales director heard about a “great show” ten...
by Ruben | Jun 2, 2026 | Booth & Marketing, Show Flow Selling, Show Management, Show Selection & Strategy
Most exhibitors walk into a show believing the problem is their booth, their product, or their budget. They spend weeks obsessing over the banner, the lighting, the giveaways. And then they come home wondering what went wrong.The answer is rarely the booth.The answer...
