by Ruben | Jan 4, 2025 | economics, seasonned exhibitors
(AI-free post) Did you know trade show budgeting is like government budgeting? Yes, (unfortunately) I’m serious. Allow me a little anecdote before I head for the matter. The need to distinguish investments from expenses A few years ago, I was attending a meeting at...
by Ruben | Jan 4, 2025 | sales
(AI-free post) I was recently talking about world fortunes, when my counterpart made the remark that there are buoyant and discreet billionaires. And it echoed to a few of the reasons why I say that the best salespeople don’t look like salespeople. And this is true on...
by Ruben | Jan 4, 2025 | regulations
(AI-free post) As some of my clients are new to the world of shows, and especially to the world of american shows, I wanted to give you a few intercultural and logistical tips. I could have called this post 3 rules to observe when you go to an American show, but...
by Ruben | Jan 4, 2025 | seasonned exhibitors
(AI-free post) So, my exhibiting friends, what’s it gonna be this time? A stress ball? Some pens? USB cables maybe? What colors? What a dilemma right? Or maybe not. Do you know how these goodies are called? SWAGS. Giveaways are called swags for a reason Do I mean...
by Ruben | Jan 4, 2025 | birds view
(AI-free post) Today is international music day and so I’ve decided to show you a parallel between classical music and conventions. A few months ago I was speaking with a classical music star. She was explaining me how music was composed to elicit emotions from us....
