by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
One of my favorite movie is rocky 5. No kidding. Whatâs the connection with trade show? Wait, iâll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) So, youâve finally made up your mind, youâre going to this next show because you donât want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your countryâs trade show...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
by Ruben | Jan 20, 2020 | seasonned exhibitors
Have you ever wondered why companies exhibit despite a negative return on investment? đ¤ Cause, according to a study by Display Wizard, 54% of exhibitors have difficulties in measuring their trade show ROI. More than 1 out of 2, goodbye Pareto law. đ Are they crazy? Do...
