One of my favorite movie is rocky 5.

No kidding.

What’s the connection with trade show? Wait, i’ll come to it.

So, Rocky.

Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood.

But there is also a lesson in success in it.

And not one you usually hear on social media.

It’s about time.

The time you give for talent to grow, and let success follow, not the other way around.

If you haven’t seen it, sorry I won’t spoil it, so take my words for it.

For those who’ve seen it, you know. When Rocky tells Tommy Gun to slow it down.

Now?

What’s the connection with my craft?

Don’t be too eager when you start to play in pole position.

Build your game first.

Opportunities will grow as you build your show mastery.

And if you want to accelerate, take some shortcut, get help.

Why do you think professional boxers have coaches?

By the way, ever thought of it? As we see the word coaching popping up everywhere in business these last 10 years.

A coach is simply a trainer.

Someone who’s been where you are before, here today to help you develop your potential by channeling your energy towards the right goals.

(That’s the old fashion coach, the ones of today are more like therapist, showing you the mirror).

Same applies to exhibitions.

Take advice from people who’ve been on the ring before. The rest is just commentary.

And remember Rocky’s lesson to Tommy.

Be disciplined. Be steady. Take your time, and grow your muscles, before you get ready to rumble.

Preparation in shows, like on the ring, is key.

Like with anything else in life.

You know the saying?

Luck is the encounter of preparation + opportunities.

Opportunities are plenty on shows, how about your preparation?