by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI free post) Knock, knock, whoâs there? Time. What? Yeah time. Itâs March (or whatever month you’re reading this post). Arenât you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI-free post) For those of you who have invested in stocks you probablyâve heard the sentence (from Keith Banks) âitâs not so much about timing the market as time in the marketâ ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that youâll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
One of my favorite movie is rocky 5. No kidding. Whatâs the connection with trade show? Wait, iâll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
by Ruben | Jan 4, 2025 | first time exhibitor
(AI-free post) So youâre considering exhibiting for the first time? Lucky you. The dopamine from the expectation of a high return on investment is like no other (except for bitcoin). But beware, itâs the same dopamine that tricks you in casinos. So hereâs my two cents...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) So, youâve finally made up your mind, youâre going to this next show because you donât want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your countryâs trade show...
