by Ruben | Jan 4, 2025 | economics
(AI free post) Recession… Touchy subject, right? No business owner wants to hear this world, but as the sun is not always shinning, there are times in business when the lights can turn red. In which case, what to do with your trade shows intentions? (for budget...
by Ruben | Jan 4, 2025 | economics, seasonned exhibitors
(AI-free post) Did you know trade show budgeting is like government budgeting? Yes, (unfortunately) Iām serious. Allow me a little anecdote before I head for the matter. The need to distinguish investments from expenses A few years ago, I was attending a meeting at...
by Ruben | Mar 4, 2019 | economics
2 statistics that will change your opinion on trade show prospecting (and make you question your partnership with TikTok, Instagram Ads, and Google Ads). What do TikTok ads, Instagram Ads, and Google Ads have in common? They all scream trendy acquisition techniques! š...
