2 statistics that will change your views on trade shows

by Ruben | Mar 4, 2019 | economics

2 statistics that will change your opinion on trade show prospecting (and make you question your partnership with TikTok, Instagram Ads, and Google Ads).

What do TikTok ads, Instagram Ads, and Google Ads have in common?

They all scream trendy acquisition techniques! 🚀

On the flip side, Client acquisition through trade shows sounds like a thing of the past:

🙅 Old-fashioned

🙅 Old-school

🙅 Boring

And I would have loved to agree with the younger generations... that TikTok Ads are 1000x better, however, as always, numbers are a universal truth! 📈 So, are you ready for the digits?

These 2 numbers will make you reconsider trade shows 🤯:

👍 Yet, trade shows represent the channel that generates the most B2B leads (Marketing Charts Study - 2018) The effectiveness just goes to show, no matter how you paint it! BUT

👎 Only 3% of small businesses in the USA rely on trade shows to grow their business. (Source: Statista) See the missed opportunity?

Old fashion is still fashion

I know, it's 📚Old school VS New School 🆕 Or is it?

Could it be acquisition techniques that've been around for... thousand of years exist for a reason?

🔄Low tech VS High Tech 📟

👥Face to Face VS Screens to Screens📱

🧬Biology vs Technology💻

👇 Alright, I've got a little gift for you 👇

Comment below or DM me with your industry + geographical area of your market, And I'll send you a list of 3 trade shows sure to make waves this year. 🎁

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