by Ruben | Jan 4, 2025 | regulations
(AI-free post) As some of my clients are new to the world of shows, and especially to the world of american shows, I wanted to give you a few intercultural and logistical tips. I could have called this post 3 rules to observe when you go to an American show, but...
by Ruben | Jan 4, 2025 | seasonned exhibitors
(AI-free post) So, my exhibiting friends, what’s it gonna be this time? A stress ball? Some pens? USB cables maybe? What colors? What a dilemma right? Or maybe not. Do you know how these goodies are called? SWAGS. Giveaways are called swags for a reason Do I mean...
by Ruben | Jan 4, 2025 | birds view
(AI-free post) Today is international music day and so I’ve decided to show you a parallel between classical music and conventions. A few months ago I was speaking with a classical music star. She was explaining me how music was composed to elicit emotions from us....
by Ruben | Jan 4, 2025 | Lastest Posts
(AI-free post) Ever wondered why are exhibitors less professional than they used to? If you’ve heard Simon Sinek speak, you might have picked up the moment when he said in a “normal” world there would be no need for a guy like him and what he has to talk about (the...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you’re reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re...