by Ruben | Jan 4, 2025 | seasonned exhibitors
(AI-free post) As it’s time to take a summer break for most of us, I leave you at your vacations with a little observation to be made that will help you understand the dynamics at stakes on trade shows for when the fall/winter season will begin. When quantity AND...
by Ruben | Jan 4, 2025 | economics, seasonned exhibitors
(AI-free post) Did you know trade show budgeting is like government budgeting? Yes, (unfortunately) I’m serious. Allow me a little anecdote before I head for the matter. The need to distinguish investments from expenses A few years ago, I was attending a meeting at...
by Ruben | Jan 4, 2025 | seasonned exhibitors
(AI-free post) So, my exhibiting friends, what’s it gonna be this time? A stress ball? Some pens? USB cables maybe? What colors? What a dilemma right? Or maybe not. Do you know how these goodies are called? SWAGS. Giveaways are called swags for a reason Do I mean...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you’re reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors, timing
(AI-free post) For those of you who have invested in stocks you probably’ve heard the sentence (from Keith Banks) “it’s not so much about timing the market as time in the market” ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
by Ruben | Jan 4, 2025 | first time exhibitor, seasonned exhibitors
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that you’ll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
