by Ruben | Jan 4, 2025 | birds view
(AI-free post) Today is international music day and so I’ve decided to show you a parallel between classical music and conventions. A few months ago I was speaking with a classical music star. She was explaining me how music was composed to elicit emotions from us....
by Ruben | Dec 31, 2024 | birds view
(AI-Free post) Now back to 2025. Did you know NYE’s party and trade shows have a lot in common? Let me demonstrate it to you. Let’s say you’re a startup, you’re not at the CES and you’re dreaming of making it in the US? If you match the description above you must be...
by Ruben | Dec 29, 2024 | birds view
Did you know most of the old advice we give is actually given to avoid cognitive biases? 🤔 Let me give you an example. Ever been heartbroken? 💔...
by Ruben | Dec 29, 2024 | birds view
If you decide to study cognitive biases, you’ll see they are literally EVERYWHERE. 🌍 They affect the way we act, consume information, forge our opinions, and of course, the way we run our trade shows. If you’ve been a consultant or a trainer for a while,...
by Ruben | Feb 13, 2024 | birds view
Did you know neurosciences apply to trade shows (and valentine’s day tomorrow)? 🌐 Cognitive biases, for example, are fascinating. 🤓 For those of you who haven’t heard of them, it’s all these pitfalls our brains fall into. 🫨🧠 We are, for the most...
by Ruben | Sep 1, 2022 | birds view
How do you say trade show in your language? 🌐 Tomorrow is International Mother Language Day. I know, what the heck, right? 😅 Seems there is a day for everything, and so this one is a good pretext for a little linguistic post about trade shows. Since I’m French...
