by Ruben | Jan 4, 2025 | First Time Exhibitor
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
by Ruben | Dec 29, 2024 | Follow-Up & ROI, Show Flow Selling
Ever been heartbroken? I hope you have. Not because suffering is nice, but because it teaches us something, if we know what to learn from it, that is. And what is there to learn from a broken heart could you ask? A strange phenomenon, I am sure will sound familiar....
by Ruben | Dec 29, 2024 | First Time Exhibitor, Show Selection & Strategy
The difference between a fair and a trade show, and why it matters for your business. 🎡🤝 While the terms “fair” and “trade show” are often used interchangeably, they encapsulate unique characteristics that differentiate one from the other....
by Ruben | Dec 29, 2024 | Show Selection & Strategy
(updated 2024-12-29) “Mirror, mirror on the wall, who is the fairest of them all?” 💄✨ In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking “Because I’m worth it!”...
