by Ruben | Jan 3, 2024 | Show Selection & Strategy
As we’re heading towards Xmas (and the CES), I thought of an analogy you might like. How do trade shows sell themselves? Like a Xmas market. Let me explain the analogy. If you take a few steps back, or take a birds eye view of a convention hall, you’ll see a trade...
by Ruben | Jul 1, 2023 | Show Selection & Strategy
How about we re-imagine trade shows through the AI lense, just to see? 😄 Now, is our little friend ChatGPT currently jazzing up the trade show scene? Not quite, yet. But as professional, I have to ask myself about how could AI could reshape my sector – and my 9...
by Ruben | Sep 1, 2022 | Show Selection & Strategy
How do you say trade show in your language? 🌐 Tomorrow is International Mother Language Day. I know, what the heck, right? 😅 Seems there is a day for everything, and so this one is a good pretext for a little linguistic post about trade shows. Since I’m French...
by Ruben | Jan 20, 2020 | Show Selection & Strategy
Have you ever wondered why companies exhibit despite a negative return on investment? 🤔 Cause, according to a study by Display Wizard, 54% of exhibitors have difficulties in measuring their trade show ROI. More than 1 out of 2, goodbye Pareto law. 👋 Are they crazy? Do...
