UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
PS: none of our posts are written with AI
Latest Posts
If you’re a first time exhibitor start here
The best place to make marketing and sales work as one
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
If you’re an experienced exhibitor this is for you
Train first, compete later
One of my favorite movie is rocky 5. No kidding. What’s the connection with trade show? Wait, i’ll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
Should I get my booth with my country’s delegation?
(AI-free post) So, you’ve finally made up your mind, you’re going to this next show because you don’t want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your country’s trade show...
The best place to make marketing and sales work as one
(AI-free post) Have you ever figured out what differentiates marketing from sales? They both contribute to the growth of a society. They both are client-centric. They both need talented people. So? What could it be? One falls into the expense category, the other in...
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