(AI-free post)
If you’ve ever come across Mary Condo’s book, do you remember your first reaction?
Seriously? Is this is a profession? Helping reorganize a home?
(for the fans of Seinfeld like me you know it was a job since the episode The Virgin)
Well… when I say I’m a trade show consultant and trainer I get the same surprised look from my counterpart.
Such as “ is that really a job? Trade show consultant and trainer?”
I like the effect it has on people, because curiosity is what I expect from potential clients, and that’s what you should create for visitors if you’re an exhibitor.
A smart service for smart exhibitors
Because curiosity is a sign of intelligence and if you have a smart product or service you will aim at smart customers.
You see companies who exhibit at trade shows?
Yes.
You know how much they spend to be there?
Oh yeah it’s f***ing expensive.
And how much return on investment do they get?
Good question!
Well good answer, cause if you can’t answer this last question, you need my help.
My role, help you improve your ROI
As a trade show expert, my primary goal is to help you achieve a better return on investment (ROI) from your participation at trade shows.
Trade shows can be highly beneficial for businesses, but they require careful planning, execution, and follow-up to maximize their potential.
So what I actually do with my clients is to help them:
- Set Clear Objectives: Define specific and measurable goals for the trade show. Are you aiming to generate leads, increase brand awareness, showcase new products, or network with industry professionals? Having clear objectives will guide your strategies throughout the event.
- Choose the Right Trade Shows: Research and select trade shows that align with your target audience and industry. Not every trade show will be a perfect fit, so focus on events where you can reach your potential customers and partners.
- Design an Attractive Booth: Your booth is the face of your company during the trade show. Ensure it is visually appealing, professional, and conveys your brand message clearly. Interactive elements, engaging displays, and product demonstrations can attract more visitors.
- Train their trade show staff: booth staff should be knowledgeable, friendly, and approachable. I train them to engage with attendees effectively, answer questions, and communicate the key selling points of products or services.
- Help them market themselves Pre-Show: Use your marketing channels to promote your participation in the trade show before the event. Offer incentives like special discounts or exclusive access to attract potential visitors to your booth.
- Capture Leads Strategically: Have a system in place to collect contact information from potential leads. Whether it’s through digital lead capture tools or traditional methods like business cards, ensure you follow up with these leads promptly after the event.
- Engage Attendees Proactively: Don’t wait for attendees to come to your booth; be proactive in engaging them. Use eye-catching banners, interactive activities, or giveaways to draw people in and start conversations.
- Utilize Social Media: Leverage social media platforms to share live updates, photos, and videos from the trade show. Engage with attendees and use event-specific hashtags to expand your reach and visibility.
- Follow-Up Effectively: After the trade show, follow up with the leads you gathered promptly. Personalize your follow-up communication and offer value to potential customers to keep them engaged with your brand.
- Measure ROI: Track your expenses and the results generated from the trade show. Calculate your ROI by comparing the costs incurred with the leads generated, deals closed, or brand exposure gained. This analysis will help you make informed decisions for future trade show investments.
Now you know what a trade show expert does.
Reorganize your trade shows from the floor to the ceiling so your company can shine like it should.
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