UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
Latest Posts
If you’re a first time exhibitor start here
Train first, compete later
One of my favorite movie is rocky 5. No kidding. Whatâs the connection with trade show? Wait, iâll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...
First time exhibitor? Start small and grow big
(AI-free post) So youâre considering exhibiting for the first time? Lucky you. The dopamine from the expectation of a high return on investment is like no other (except for bitcoin). But beware, itâs the same dopamine that tricks you in casinos. So hereâs my two cents...
Should I get my booth with my country’s delegation?
(AI-free post) So, youâve finally made up your mind, youâre going to this next show because you donât want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your countryâs trade show...
If you’re an experienced exhibitor this is for you
When is a good time to book a show?
(AI free post) Knock, knock, whoâs there? Time. What? Yeah time. Itâs March (or whatever month you're reading this post). Arenât you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you're reading this...
Nothing is more powerful than a convention registration whose time has come.
(AI-free post) For those of you who have invested in stocks you probablyâve heard the sentence (from Keith Banks) âitâs not so much about timing the market as time in the marketâ ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we...
The effect large shows have on participants
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that youâll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...
Other Posts
The biggest cosmetic shows of the world
(updated 2024-12-29) âMirror, mirror on the wall, who is the fairest of them all?â đ⨠In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking "Because I'm worth it!" to the ones that...
CES, the post Xmas market of consumer electronics
As weâre heading towards Xmas (and the CES), I thought of an analogy you might like. How do trade shows sell themselves? Like a Xmas market. Let me explain the analogy. If you take a few steps back, or take a birds eye view of a convention hall, youâll see a trade...
Can AI be part of trade shows
How about we re-imagine trade shows through the AI lense, just to see? đ Now, is our little friend ChatGPT currently jazzing up the trade show scene? Not quite, yet. But as professional, I have to ask myself about how could AI could reshape my sector - and my 9 to 5....
best movies to learn sales part 3
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best movies to learn sales – part 2
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best movies to learn sales – part 1
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