UNCONVENTIONNAL BLOG

Insights, advice and wisdom from our years in the industry

Latest Posts

The benefits of conventions, captured by movies and tv shows

Time for fun. If you're like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad encounters...

Why are exhibitors less professionals than they used to be?

(AI-free post) Ever wondered why are exhibitors less professional than they used to? If you’ve heard Simon Sinek speak, you might have picked up the moment when he said in a “normal” world there would be no need for a guy like him and what he has to talk about (the...

What’s a trade show expert? Ask Mary Condo

(AI-free post) If you've ever come across Mary Condo’s book, do you remember your first reaction? Seriously? Is this is a profession? Helping reorganize a home? (for the fans of Seinfeld like me you know it was a job since the episode The Virgin) Well... when I say...

If you’re a first time exhibitor start here

Train first, compete later

Train first, compete later

One of my favorite movie is rocky 5. No kidding. What’s the connection with trade show? Wait, i’ll come to it. So, Rocky. Why the five? There is more philosophy in it, and a bit of a bitterness, not the usual recipe at Hollywood. But there is also a lesson in success...

First time exhibitor? Start small and grow big

First time exhibitor? Start small and grow big

(AI-free post) So you’re considering exhibiting for the first time? Lucky you. The dopamine from the expectation of a high return on investment is like no other (except for bitcoin). But beware, it’s the same dopamine that tricks you in casinos. So here’s my two cents...

Should I get my booth with my country’s delegation?

Should I get my booth with my country’s delegation?

(AI-free post) So, you’ve finally made up your mind, you’re going to this next show because you don’t want to miss out on opportunities? (check my post about why FOMO is the biggest trade shows sales argument) Should you bring your butt with your country’s trade show...

If you’re an experienced exhibitor this is for you

When is a good time to book a show?

When is a good time to book a show?

(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you're reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you're reading this...

The effect large shows have on participants

The effect large shows have on participants

(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that you’ll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take...

Other Posts

The biggest cosmetic shows of the world

The biggest cosmetic shows of the world

(updated 2024-12-29) “Mirror, mirror on the wall, who is the fairest of them all?” 💄✨ In the world of beauty and cosmetics, every company wants to be the queen of the castle. From Loreal styled ego-driven exhibitors thinking "Because I'm worth it!" to the ones that...

CES, the post Xmas market of consumer electronics

CES, the post Xmas market of consumer electronics

As we’re heading towards Xmas (and the CES), I thought of an analogy you might like. How do trade shows sell themselves? Like a Xmas market. Let me explain the analogy. If you take a few steps back, or take a birds eye view of a convention hall, you’ll see a trade...

Can AI be part of trade shows

Can AI be part of trade shows

How about we re-imagine trade shows through the AI lense, just to see? 😄 Now, is our little friend ChatGPT currently jazzing up the trade show scene? Not quite, yet. But as professional, I have to ask myself about how could AI could reshape my sector - and my 9 to 5....

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