TAKE YOUR SALES TEAM TO ANOTHER LEVEL
Master trade shows and show your boss what real business development is
1. ONE DAY OF CONVENTION = 1 MONTH OF BUSINESS DEVELOPMENT
Yes, you’ve read correctly.
Conventions are the second best tool for acquiring new clients – IF they are done properly.
And most exhibitors fail at it. Not to mention the problem of how to measure your success in the first place.
That’s why more than half of exhibitors struggle with measuring their ROI.
Because you don’t sell on a show like you sell at a sales meeting.
Sales teams need another mindset, methodology and techniques, to leverage these events and turn their sales year around, in just a few days of trade shows.
2. BRING MARKETING AND SALES TOGETHER FOR SUCESSFUL SHOWS
If sales does the leg work at conventions, shows and expos, the support comes from marketing.
And if the marketing is in dissonance with the sales strategy, the visitors might pick it up.
Not good for business right?
That is why we prepare both marketing and sales teams in our workshops, because there is nothing more powerful than a marketing and sales strategy perfectly coordinated.
3. GET DIGITAL ON BOARD AND DOUBLE THE REWARDS
Participation in conventions, shows and expos, is a very efficient tool to develop your business, but did you know you could leverage it to boost your digital sales?
Most digital business developers skip this very lucrative possibility, simply because they're not aware of a convention strategy, or lack the understanding of what it takes to leverage an event.
While a post on social networks saying "come visit us on our booth" is nice, there is SO MUCH MORE that can be done to reach out to potential consumers that will yield results.
If you want to learn how, we've created a workshop for you that includes digital event business development, so that you can kill two birds with one stone.
THEY WALKED THE WALK, AND NOW THEY TALK THE TALK
I learned a lot about the methods to use on a trade show and I think a lot can also be used for prospecting in general.
North west sales associate, Apimab Laboratoires
A very nice surprise
“This training was a very nice surprise with Professor Ruben, pedagogue, dynamic and sympathetic. I highly recommend it!”
Field sales manager for France, Absolution