STOP WASTING YOUR MARKETING BUDGET ON INEFFICIENT TRADE SHOWS
Next time your board or your boss asks, show them KPIs you’ll be proud of
1. YOU WISH YOU HAD AN ROI TO JUSTIFY YOUR BUDGET
Trade shows are a large part of your marketing budget, but you struggle to obtain the metrics to justify the investments.
This can lead to tensions when it’s time to budget your shows and you could be tempted to cancel your shows all together.
Before you throw in the towel, did you know that there are specific KPIs you can collect from conventions, trade shows and expos, which most marketers (and salespeople too) are unaware of?
We’ve helped our clients to set up collecting and tracking these KPIs. Gamechanger!
2. YOUR EXPO MARKETING EXPO COULD BE MORE EFFICIENT
Marketing for conventions, trade shows and expos is VERY different from other types of marketing, whether written press, TV/radio, or digital.
Why? Because in a convention hall, attention span is limited (zeitgeist) and the physical space is literally saturated by marketing messages as people move about.
Because of these dynamics, creating good expo marketing is a fun and special challenge – and definitely not an occasion to regurgitate or recycle your other marketing messages.
Further, the goodies, displays, and animations on a booth need to be well coordinated and displayed so that you stand out and don’t come across as just another copy/paste exhibitor.
Conventions, trade shows and expos need another approach. We’re specialized in it, and we love it.
3. YOU WISH SALES WAS ONBOARD WITH YOU TO MAKE SHOWS GREAT AGAIN
Too many times, marketing and sales teams look like Democrats and Republicans – fighting for the sake of power, when they should instead prioritize making their company win.
If you feel you’re alone preaching in the desert to get your colleagues from sales to collaborate, we’ve got a solution for you.
Our workshops help marketing and sales collaborate more effectively to create and run a convention strategy together, seamlessly.
Yes, you can.
THEY WALKED THE WALK, AND NOW THEY TALK THE TALK
I learned a lot about the methods to use on a trade show and I think a lot can also be used for prospecting in general.
North west sales associate, Apimab Laboratoires
A very nice surprise
“This training was a very nice surprise with Professor Ruben, pedagogue, dynamic and sympathetic. I highly recommend it!”
Field sales manager for France, Absolution