UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
PS: none of our posts are written with AI
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If you’re an experienced exhibitor this is for you
Why company exhibit despite a Negative ROI
Have you ever wondered why companies exhibit despite a negative return on investment? 🤔 Cause, according to a study by Display Wizard, 54% of exhibitors have difficulties in measuring their trade show ROI. More than 1 out of 2, goodbye Pareto law. 👋 Are they crazy? Do...
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