UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
Latest Posts
If you’re a first time exhibitor start here
How to be successful at trade shows
64% of exhibitors say they are not happy with their trade show ROI. That is not bad luck. That is a missing method.
The benefits of conventions, captured by movies and tv shows
Time for fun. If you’re like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad encounters…
Trade show giveaways are costing you the conversations you came for
Almost every exhibitor orders giveaways before the show. Very few ask who exactly they are attracting with them. The answer changes everything about your booth strategy.
PreviousPosts
How I became a trade show expert
I spent my childhood scanning classrooms for who might stab me, who might protect me, and who just wanted my lunch money. Turns out that’s a transferable skill. Now I get paid to do the exact same thing on trade show floors, just with better lighting and free coffee.
Do your trade show giveaways work for you or against you?
You have been there. At first all goes according to plan. The show opens, your branded items are lined up at the front of the booth, and within the first hour they are half gone. Traffic looks good. People are stopping. Your team is handing things out, smiling, doing…
How to better manage your trade show booth
Exhibitors prepare for months. They train the team. Day one arrives, and by noon the booth is running itself, which means it is running badly. The one ingredient most exhibitors forget: execution needs a conductor.
How to get real results from trade shows and stop winging it
Most exhibitors book their shows before they build a strategy. And then wonder why their results suck. Here’s what they’re missing.
How to Choose the Right Trade Shows for Your Business
Every year, thousands of companies sign up for trade shows for the wrong reasons. A competitor is going, so they go too. Or they raised millions, are in hyper scale so they go to every show they can. Or the sales director heard about a “great show” ten days ago and…
What Neuroscience Says About Trade Shows
Most exhibitors think the problem is their booth. It rarely is. The problem is the brain. Two brains, actually. Here is what neuroscience found about what happens on both sides of a trade show encounter.