SHOW EXHIBITORS HOW THEY CAN PROFIT FROM SHOWS

DISCOVER WHAT WORLD CLASS EXHIBITORS DO

IMPROVE YOUR SHOW STRATEGY

STOP WASTING MONEY

PARTICIPATION SATISFACTION

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A talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients

“I can say that without Ruben and his methodology, our participation in a major technology fair, Viva Technology, would not have been such a success. He is a talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients.”

Stéphane Cobo

Corporate Innovation Manager, RATP Group

TRADE SHOWS ARE NOT LUCRATIVE

  • Your team struggles to get the attention of the right visitors
  • You lose time with the wrong visitors
  • Your ROI is disapointing

 

BEFORE

AFTER

TRADE SHOWS ARE A GOLD MINE

  • You meet an incredible amount of prospects in a short time
  • You easily convert them to customers
  • Trade shows become your best lead generation tool

 

MAIN IDEA

Master the psychological dynamics of trade shows to stand out from the competition

WHAT YOU WILL SEE

Best – and worse – practices of exhibitors to attract visitors and sell from your booth

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WHAT YOU WILL NOT SEE

How to book the best caterer for your booth

WHAT’S THE PROGRAM?

WHAT YOU WILL LEARN IN THIS MASTERCLASS

  • What makes or breaks success at trade shows?
  • The main costly mistakes that most exhibitors make
  • How to improve a convention’s ROI and the image of your company at trade shows, regardless of your sector
  • The psychological and consumption dynamics at trade shows
  • What is an efficient booth design?
  • What is an effective message at trade shows and how to create one for your company?
  • What is an effective way of attracting traffic to your booth?

  • How to develop an effective team to maximize contacts and performance
  • A conversation model that will help you establish contact quickly and elegantly with visitors and quickly identify leads among them
  • What you should be selling on trade shows

Program: Welcome to the Arena, Psychological Dynamics and Pitfalls of Conventions

  • Psychological dynamics at play at trade shows
  • Advantages and disadvantages of trade shows:
    • The proof in figures: why prepare for trade shows
    • Perception bias: why the majority of exhibitors get their goals wrong
  • International Hall of Fail: the mistakes that the majority of exhibitors make
  • What is the role of marketing at a trade show?
  • What is the real role of the sales force at a trade show?
  • Renew your practice:
    • How to improve your trade show strategy
  • [COVID-19] Virtual or real trade show? What are the advantages and disadvantages of each?

PRACTICAL INFORMATION

This training is for you if you are:

  • A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
  • Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
  • Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show

Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.

If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

  • Individual: 997€ excl. VAT
  • Company (12 participants max): 4997€ excl. tax

This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled). We will also invoice 500€ excl. tax for handling the time-consuming administrative part that falls upon us.

16 hours. Can be spread over 3 days or 3 half days + 2 hours on site.

Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

 

This training takes place throughout the year depending on registrations.

    Preparing for a trade show can’t be done “last minute”. Therefore, we request that participants take the training at least 3 months before their next show to ensure the advertised results.

      In person, at your office, plus on site the day of your next trade show. Upon request, the training can be done online, on Zoom, with the exception of part 4, which is mandatory on site and in person.

      PRACTICAL INFORMATION

      This training is for you if you are:

      • A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
      • Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
      • Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show.

      From 3 to 500 participants.                                                                                                                                           

      If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

      • 499 euros (taxes not included)                                                                                                                                      

      This training can be funded if your company is based in France through your OPCO, but be aware that the procedures are time-consuming (several weeks to validate funding) and binding (about ten mandatory documents must be completed on time; otherwise, the procedures will need to be redone or the training rescheduled).

      We will also invoice 500€ excl. tax for handling the time-consuming administrative part that falls upon us.

      1 to 2 hours depending on the audience, the context and how much knowledge you want the audience to take in.

      Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

      This training takes place throughout the year depending on registrations.

      Preparing for a trade show can’t be done last minute.

      Because if your preparation is already done, you might not have the time to turn it around, and if it’s not done, you might not have the time to put it in place for the show.

      Therefore, we suggest that participants take the masterclass at least 3 months before their next show to ensure the advertised results.

      In person, at your office, plus on site the day of your next trade show. Upon request, the training can be done online, on Zoom, with the exception of part 4, which is mandatory on site and in person.

      READY FOR THE NEXT STEP?

      Whether you are ready to participate in this training,  have questions or doubts, or want to try one of our training courses, we’ve got you covered.

      Select one of the choices on the form and we will do everything to satisfy your needs.