CONVENTION STRATEGY AUDIT

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LEARN TO USE TRADE SHOW KPIs

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IMPROVE YOUR TRADE SHOW STRATEGIES

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AVOID COSTLY MISTAKES

YOU CAN BELIEVE YOU’RE DOING GOOD OR MAKE SURE YOU ARE

A talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients

“I can say that without Ruben and his methodology, our participation in a major technology fair, Viva Technology, would not have been such a success. He is a talented business partner with a business and ROI oriented mindset, fully dedicated to the success of his clients.”

StΓ©phane Cobo

Corporate Innovation Manager, RATP Group

TRADE SHOWS ARE UNPROFITABLE

  • You feel shows are an unavoidable cost (your competitors are going)
  • You have no trade show KPIs
  • Your teams are disengaged

 

BEFORE

AFTER

TRADE SHOWS ARE A LUCRATIVE INVESTMENT

  • You can meet an incredible amount of prospects in a short time if organized properly
  • You don’t have to spend thousands on booth design, swags or gadgets
  • You can leverage trade shows for your rest of the year marketing and sales cycle, including your digital business development

 

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MAIN IDEA

Understand what makes successful trade shows and how to run yours

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WHAT YOU WILL SEE

Trade show KPIs and strategies to attract visitors and sell efficiently

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WHAT YOU WILL NOT SEE

How to make visitors stop on your booth

WHAT WILL WE DO TOGETHER?

CONSULTANCY GOAL - EXPECTED RESULTS

At the end of this consultation, you will have:

  • Had a full check-up of your conventions, trade show and expos strategy
  • Understand what convention metrics are and if you have good ones
  • Learned what the biggest mistakes of exhibitors are and how to avoid them
  • Learned the details of trade show marketing and why it’s different from other channels
  • Learned what kind of team to take to a trade show
  • Learned what trade show KPIs are and how to use them
  • Learned how to measure the hidden costs of trade shows and their ROI
  • Learned the principles of a good booth location
  • Understood how to boost traffic to your booth
  • Learned the most important principle when it comes to booth design
  • Learned the most effective way to ensure efficient follow-ups

BONUS

βœ”οΈ A checklist of all the materials you will need to run a smooth show

πŸ“ Guidelines for behavior to follow on your booth as “rules of conduct” to perform better

🚦 A checklist to analyze the quality of your booth design

πŸ“ A 30-second “pitch” answer to the most common question visitors ask: “What do you do?”

READY FOR THE NEXT STEP?

Whether you are ready to jump on board,Β  have questions or doubts, or want to try us out before you commit, we've got you covered.

Select one of the choices on the form and we will do everything to satisfy your needs.