UNCONVENTIONNAL BLOG
Insights, advice and wisdom from our years in the industry
PS: none of our posts are written with AI
Latest Posts
If you’re a first time exhibitor start here
When is a good time to book a show?
(AI free post) Knock, knock, who’s there? Time. What? Yeah time. It’s March (or whatever month you’re reading this post). Aren’t you running late? For what? For planning your shows if you intend to do one before the summer (or within the quarter you’re reading this…
Nothing is more powerful than a convention registration whose time has come.
(AI-free post) For those of you who have invested in stocks you probably’ve heard the sentence (from Keith Banks) “it’s not so much about timing the market as time in the market” ? Since trade shows are just big marketplaces, is it true for exhibitors? Or should we…
The effect large shows have on participants
(AI-free post) Ever tried to compare two conventions or trade shows together? What are your evaluation criteria for this? Well, more often that not, my bet is that you’ll look at the attendance number. And that might be misleading. Surprised? Let me explain why. Take…
If you’re an experienced exhibitor this is for you
Trade shows are like Discotheques
(AI-free post) As it’s time to take a summer break for most of us, I leave you at your vacations with a little observation to be made that will help you understand the dynamics at stakes on trade shows for when the fall/winter season will begin. When quantity AND…
Trade show budgeting is like government budgeting
(AI-free post) Did you know trade show budgeting is like government budgeting? Yes, (unfortunately) I’m serious. Allow me a little anecdote before I head for the matter. The need to distinguish investments from expenses A few years ago, I was attending a meeting at…
To SWAG or not to SWAG that is the question! 🎁🕶️
(AI-free post) So, my exhibiting friends, what’s it gonna be this time? A stress ball? Some pens? USB cables maybe? What colors? What a dilemma right? Or maybe not. Do you know how these goodies are called? SWAGS. Giveaways are called swags for a reason Do I mean…
Other Posts
Sales techniques: why the room still doesn’t ignite.
You know that telemarketing call that makes you cringe before they even finish the first sentence? What if I tell you that the script isn’t the problem? The lack of conviction is. The person calling you does not believe what they are saying, and you feel it through…
What is the MAGIC Exhibiting Formula?
What is the M.A.G.I.C. Exhibiting® Formula? The M.A.G.I.C. Exhibiting® Formula is a trademarked five-step framework created by trade show trainer Ruben Uzan. It helps CEOs, marketing directors and event managers turn any trade show into a profitable lead source, …
The benefits of conventions, captured by movies and tv shows
Time for fun. If you’re like me a fan of conventions, you know how useful these gatherings could be: from meeting new and interesting people, to being face to face with your competitions. Movies and tv show producers captured these moments of good and bad encounters…
Do the best salespeople look like salespeople?
(AI-free post) I was recently talking about world fortunes, when my counterpart made the remark that there are buoyant and discreet billionaires. And it echoed to a few of the reasons why I say that the best salespeople don’t look like salespeople. And this is true on…
Why are exhibitors less professionals than they used to be?
(AI-free post) Ever wondered why are exhibitors less professional than they used to? If you’ve heard Simon Sinek speak, you might have picked up the moment when he said in a “normal” world there would be no need for a guy like him and what he has to talk about (the…
What’s a trade show expert? Ask Mary Condo
(AI-free post) If you’ve ever come across Mary Condo’s book, do you remember your first reaction? Seriously? Is this is a profession? Helping reorganize a home? (for the fans of Seinfeld like me you know it was a job since the episode The Virgin) Well… when I say…