🎁 FREE WEBINAR

TEACH EXHIBITORS HOW TO MAKE YOUR SHOW PROFITABLE

STAND OUT FROM YOUR COMPETITORS

IMPROVE YOUR CHURN

STOP CHASING EXHIBITORS

PARTICIPATION SATISFACTION

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insights only a seasoned pro can deliver.

“As an Exhibit Performance Coach, Ruben offers a unique approach for companies aiming to excel and boost ROI in face-to-face marketing, such as tradeshows. With his engaging personality and blend of humour and creativity, he provides straightforward and practical advice delivered with honesty and expertise. He gives insights only a seasoned pro can deliver.”

Tony Melis

CEO, Expo Canada France, Show Organizer of SIAL Canada

YOUR SALES STRUGGLE TO SIGN EXHIBITORS

  • Exhibitors doubt they’ll get a good ROI from your show
  • You struggle to make them see the benefits
  • You have to chase new exhibitors at every edition

BEFORE

AFTER

YOUR SHOW IS A GOLD MINE

  • Exhibitors know how to meet an incredible amount of prospects in a short time
  • They easily convert them to customers
  • your show becomes their favorite lead generation tool

 

MAIN IDEA

Change their perspective about trade shows and learn the attitude that attracts leads for their business

WHAT THEY WILL SEE

Trade show step by step success blueprint

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WHAT YOU WILL NOT SEE

How to hack a show as a visitor

WHAT’S THE PROGRAM?

WHAT THEY WILL LEARN IN THIS MASTERCLASS

  • What makes or breaks the success at trade shows
  • The main costly mistakes that most exhibitors make
  • Understand how to improve convention’s ROI and the image of your company at trade shows, regardless of your sector
  • The psychological and consumption dynamics at trade shows
  • What is an efficient booth design
  • What is an effective message at trade shows is and create one for their company
  • What is an effective way of attracting traffic to your booth

Program: Welcome to the arena, psychological dynamics and pitfalls of conventions

  • Scenario: the dynamics at work at trade shows
  • Advantages and disadvantages of trade shows:
    • The proof in figures: why prepare for trade shows
    • Perception bias: why the majority of exhibitors get their goals wrong
  • International Hall of Fail: the mistakes the majority of exhibitors make
  • What is the role of marketing at a trade show?
  • What is the real role of the sales force at a trade show?
    Pre-Register

    PRACTICAL INFORMATION

    This training is for you if you are:

    • A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
    • Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
    • Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show.

    Each session will allow for 3 to a maximum of 12 participants, in order to promote interactivity and group dynamics.

    If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

    • Individual: 997€ excl. VAT
    • Company (12 participants max): 4997€ excl. tax

    1 hour.

    Depending on your needs, your level, and the time you have, we can adapt the program or carry out only part of the modules. In this case, a test will be required to make sure you have the level to enter advanced stages of this training.

     

    This training takes place throughout the year depending on registrations.

      Preparing for a trade show can’t be done “last minute”. The best moment is 3 months before your next show.

        In person, at your office, plus on site the day of your next trade show. Upon request, the training can be done online, on Zoom, with the exception of part 4, which is mandatory on site and in person.

        PRACTICAL INFORMATION

        This training is for you if you are:

        • A manager of the organization of trade fairs, exhibitions, or congresses (company manager, marketing director, sales director, event manager)
        • Someone who is present at trade shows and/or involved in congresses and exhibitions (salesperson, customer service manager, project manager, account manager)
        • Anyone in charge of animating the company’s exhibition stand and responsible for making contact and selling to visitors at a trade show.

        3 to 300

        If you have a specific disability, please contact us to see how we can make arrangements for you to follow this training under the best conditions possible.

        • 1 199€ excl. VAT

        1h

        Depending on your needs, your level, and the time you have, we can adapt the program.

        This training takes place throughout the year depending on registrations.

        Preparing for a trade show can’t be done “last minute”. The best time is 3 months before their next show.

        In person, at your office, or on Zoom like softwares.

        READY FOR THE NEXT STEP?

        Whether you are ready to jump on board,  have questions or doubts, or want to try us out before you commit, we've got you covered.

        Select one of the choices on the form and we will do everything to satisfy your needs.